Sell
Your project, our commitment
Selling your property is an important decision in the management of your assets.
Our brokers guide you through every step, from the initial valuation to the handover of the keys, with clarity and transparency.
A structured approach
Our method is built around four clear steps, to lead your sale with peace of mind.
Every sale begins with an in-depth analysis of your property — features, location, condition, charges, potential, constraints — cross-referenced with recent transactions and current local market dynamics.
This foundational step establishes a realistic market value, essential to effective marketing.
How a property is presented directly shapes the quality of interest it attracts.
We develop a tailored strategy: professional visuals, refined descriptions, selection of distribution channels and publication schedule.
Every decision is explained and validated with you, in a spirit of transparency.
We manage viewings with discretion, selecting serious and reliable candidates. Every meeting is prepared, every exchange handled with method.
Negotiation is conducted with rigor, supported by verification of buyer profiles and their financing capacity.
We guide you all the way to the finalization of the sale. We coordinate the final checks — financing, suspensive conditions, status of charges, liaison with the notary — in connection with the various parties involved.
You arrive at the notary's office with a complete file and peace of mind.
The keys to a successful sale
Selling under the best conditions leaves nothing to chance. Our approach rests on three pillars — the right price, enhancement and the right timing — to sell quickly and well.
The right price
A poorly positioned property immediately loses appeal — setting the right price is the key.
- Study of recent transactions in the area
- Detailed analysis of local demand
- Strengths and points of attention identified
- Balanced price validated against the Western Swiss market
Result : more viewings, more offers, less negotiation.
Enhancement
First impressions determine the interest in your property.
- Declutter and depersonalize the spaces
- Small targeted repairs (paint, sealing)
- Light home staging to reveal volumes
- Preparation of documents (plans, land registry, CECB)
Goal : spark interest from the very first viewing.
The right timing
Timing can make all the difference on the final price.
- Market seasonality (spring, back-to-school)
- Interest rate trends and economic context
- Maturity of your relocation plans
- Anticipation of capital gains tax
Goal : sell at the best moment, under the best conditions.
The properties we sell
Our multidisciplinary expertise allows us to value and sell a wide variety of properties, meeting the diverse expectations of buyers across Western Switzerland.
From functional studios for investors to spacious family apartments, period properties with preserved character or recent contemporary homes.
Terraced townhouses, detached villas with landscaped gardens, premium living environments for families.
Prestige properties, historic estates or high-end penthouses with panoramic views of the lakes or the Alps.
Sale of condominium apartments, including review of the building regulations (RAU) and the status of the renovation fund.
Offices, retail spaces and business units, assessed according to location, potential yield and economic appeal.
Building plots for private buyers or land with development potential for promotion projects.
Income-generating properties (residential or mixed-use) aimed at private and institutional investors.
A local presence across Western Switzerland
Our territorial network, built around three agencies, ensures a close-to-the-ground support, rooted in the realities of the Western Swiss market. This local presence allows us to finely understand the dynamics of each area.
From our Geneva agency, we support the sale of properties in the heart of the city and across its wider area.
From central districts to the sought-after residential communes of the right and left bank, we master the specificities of a demanding and highly segmented market.
Each location directly influences value and marketing strategy.
Our Lausanne agency covers the entire Lake Geneva region, from the Olympic capital to its surroundings.
From La Côte to the vineyards of Lavaux through the Vaud Riviera, every micro-market presents its own dynamics.
Buyer profiles and valuation levels: each area requires a tailored and precise approach.
Our Fribourg agency operates in the heart of the canton, in the city of Fribourg and its surrounding area.
From La Gruyère to La Broye, including La Glâne and La Veveyse, we support sales across the entire Fribourg territory.
This developing region offers diverse opportunities, between established residential markets and areas with strong growth potential.
Frequently asked questions about selling
Timelines generally range between 3 and 6 months, depending on the type of property, its location and the local market.
A fair valuation, combined with careful enhancement, accelerates the process. Conversely, an overpriced listing lengthens timelines and reduces the property's appeal.
The main costs borne by the seller are the agency commission, the capital gains tax (in case of a gain) and the energy certificate (CECB).
In Western Switzerland, notary fees and transfer duties are borne by the buyer.
The capital gains tax (IGI) is a cantonal tax on the realized gain — the difference between the sale price and the purchase price, after deducting value-adding works and sale-related expenses.
Its rate is regressive: the longer the property is held, the lower the taxation.
A tax deferral is possible if you reinvest the proceeds of the sale into a new main residence in Switzerland.
The selling price is based on the analysis of recent transactions of comparable properties, cross-referenced with recognized valuation methods.
We take into account the features of your property — size, condition, location, view, potential — and the current trends of the local market.
Selling on your own may seem economical, but it requires mastering the entire process: valuation, marketing, viewings, negotiation and legal security.
A certified agency like Rosset brings visibility, a network of verified buyers, legal security and time savings. The commission is often offset by a better final price and shorter timelines.
An exclusive mandate is a contract through which you entrust the sale of your property to a single agency.
This framework allows for a consistent strategy with a single point of contact, a controlled distribution and a clear presentation on the market.
It avoids the multiplication of listings and preserves your property's image in the eyes of potential buyers.
Every property is unique, and the relevance of works depends on its condition, its positioning and market expectations.
Our team advises you with transparency to identify worthwhile actions: highlighting the volumes, refreshing or targeted interventions.
The aim is to reveal the property's potential without undertaking overly personal works that do not always meet buyers' expectations.
Yes, absolutely. Distance is not an obstacle to selling.
Our brokers support you remotely through video calls and regular follow-up on your case.
We also coordinate the administrative steps and the setup of powers of attorney for signing, without requiring systematic travel to Switzerland.
Selling requires a complete file to inform buyers and secure the transaction.
The essential documents: title deed, plans, land registry extract, energy certificate (CECB), charges statement. For a property under co-ownership (PPE), the condominium regulations and management documents may also be required.
Our team supports you in gathering these documents clearly.
In Switzerland, the signing of the deed of sale must be carried out before a notary, who guarantees the legal security of the transaction.
The notary prepares the authentic deed and carries out the required legal checks (easements, land registry).
On the day of signing, the deed is read to both parties, the transfer of ownership is made official and the financial transaction is secured. This is also when payment is made and the keys are handed over.
